About Us

Alla Zeltser is the Principal of Alla & Co. (formerly Fitch & Sons), a boutique consulting firm founded on the premise that event-based fundraising needs to be sustainable, strategic, comprehensive, cohesive and exceptionally awesome.

Alla has been serving the needs of the non-profit community for over 20 years. In the last decade, Alla’s events have raised over $20 million dollars. Her fundraising events have received local and national acclaim.